The Hero And The Outlaw Building Extraordinary Brands Through The Power Of Archetypes

The Hero and the Outlaw  Building Extraordinary Brands Through the Power of Archetypes PDF
Author: Margaret Mark
Publisher: McGraw Hill Professional
ISBN: 9780071381185
Size: 43.84 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 384
View: 812

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A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

The Hero And The Outlaw

The Hero and the Outlaw PDF
Author: Margaret Mark
Publisher: McGraw-Hill Companies
ISBN: 9780071407618
Size: 67.74 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 384
View: 5351

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Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over. But in spite of all the books and banter about branding, few companies come even close to developing iconic identities for their brands. New brands are being born every minute, with lots of flash and fanfare, but often with no real human connection to make them truly relevant. At the same time, mature brands are diluting their identities in an attempt to respond to shifting trends, while other others attempt to graft meaning onto products in artificial and ineffectual ways. As a result, millions of advertising and promotional dollars are being squandered. In an easily accessible way, The Hero and the Outlaw offers a clearly structured system that all business and marketing professionals can follow and replicate. After presenting the compelling concept of archetypal meaning, the authors demonstrate specific methods for implementing this concept into real-world setting, including: how to understand the deep meaning of your product category and claim it for your brand, how to assess the competitive landscape from an archetypal perspective

Archetypes In Branding

Archetypes in Branding PDF
Author: Margaret Hartwell
Publisher: HOW Books
ISBN: 9781440308185
Size: 20.99 MB
Format: PDF, ePub
Category : Design
Languages : en
Pages : 128
View: 750

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Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

The Hero Within

The Hero Within PDF
Author: Carol S. Pearson
Publisher: Turtleback
ISBN: 9780606350990
Size: 39.24 MB
Format: PDF, ePub, Docs
Category : Psychology
Languages : en
Pages : 338
View: 5756

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Drawing from literature, anthropology, and psychology, author Carol S. Pearson clearly defines six heroic archetypes--the Innocent, the Orphan, the Wanderer, the Warrior, the Altruist, and the Magician--and shows how we can use these powerful guides

A Simpler Way

A Simpler Way PDF
Author: Margaret J. Wheatley
Publisher: Berrett-Koehler Publishers
ISBN: 1605092541
Size: 42.51 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 168
View: 1924

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"We want life to be less arduous and more delightful. We want to be able to think differently about how to organize human activities." So begins A Simpler Way, an exploration of a radically different world view that will reshape how we think about organizing all human endeavor. Margaret J. Wheatley and coauthor Myron Kellner-Rogers explore the question: "How could we organize human endeavor if we developed different understandings of how life organizes itself?" They draw on the work of scientists, philosophers, poets, novelists, spiritual teachers, colleagues, audiences, and their own experience in search of new ways of understanding life and how organizing activities occur. A Simpler Way presents a profoundly different world view that can change how we live our lives and how we can create organizations that thrive. A Simpler Way explores fundamental new beliefs about organizations and life. Like Leadership and the New Science, this new book is rooted in science but breaks new ground by developing insights from literature, spiritual teachings, and direct experience. The authors challenge many assumptions about life, organizations, and change, while providing inspiration and guidance for readers on their own journey to a simpler way to organize their endeavors. The authors describe a new paradigm of life as self-organizing and coevolving, drawing on sources that support modern science but predate its findings by thousands of years. They examine five major themes-play, organization, self, emergence, and coherence-each grounded in both the science and philosophy of a world that knows how to organize itself. Each theme is explored in depth, and then applied to how we think about human organizations. The book begins and ends with photo essays, providing visual imagery that recalls readers to their own experience with a world that is creative, playful, and self-organizing. Written in a relaxed, poetic, and inviting style, the book welcomes the reader into this exploration of a new way of being in the world, one which can give us increased organizing capacity and effectiveness with less of the stress that plagues us now.

Brand Against The Machine

Brand Against the Machine PDF
Author: John Michael Morgan
Publisher: John Wiley & Sons
ISBN: 1118160339
Size: 51.87 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 224
View: 339

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Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

Magic At Work

Magic at Work PDF
Author: Carol Pearson
Publisher: Broadway Business
ISBN: 9780385417297
Size: 34.76 MB
Format: PDF, Mobi
Category : Psychology
Languages : en
Pages : 358
View: 7167

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A new age approach to gaining a competitive edge applies the education of legendary magicians, such as Merlin and Perseval, to the business environment

Archetypes Unmasking Your True Self

Archetypes  Unmasking Your True Self PDF
Author: Brian Dale
Publisher: Balboa Press
ISBN: 1504309871
Size: 51.96 MB
Format: PDF
Category : Self-Help
Languages : en
Pages : 358
View: 7490

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Archetypes ~ unmasking your true self ~ Are you interested in self-discovery, empowerment or changing your circumstances? Who are you? Are you a King, a Queen, a Knight, a Rescuer, a Mother, a Servant, a Healer, a Priestess, a Goddess or a Hero? These are archetypes. Why do you think, speak and act the way you do? The answer lies within your personal archetypes. We all have archetypes. They are aspects of our personality. Archetypes are an amazing tool for understanding, growth and self-development. All archetypes have negative and positive energies or personality traits. They explain why we do the things we do and show us the road to empowerment and the pathway to change. This unique reference book contains a description of 98 archetypes. It gives you a plan which assists you to identify your personal archetypes and the archetypes of the people that surround you. This book also shows you how to initiate change. It identifies the archetypal energy that is the key to empowerment and change. Identifying our archetypes gives us knowledge, understanding, guidance, purpose and power.

What Story Are You Living

What Story are You Living  PDF
Author: Carol Pearson
Publisher: Center for Applications of
ISBN: 9780935652789
Size: 21.72 MB
Format: PDF, Mobi
Category : Psychology
Languages : en
Pages : 163
View: 3350

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Awakening The Heroes Within

Awakening the Heroes Within PDF
Author: Carol S. Pearson
Publisher: Harper Collins
ISBN: 0062238000
Size: 54.70 MB
Format: PDF, ePub, Mobi
Category : Psychology
Languages : en
Pages : 352
View: 126

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"The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world. . . . The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world." In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each of us, at every point in our lives, her innovative program enables us to live heroically by activating and applying twelve archetypes in our lives. This companion to the bestselling The Hero Within outlines twelve archetypal patterns that can aid inner development and the quest for wholeness. These archetypes are inner guides that can help us prepare for the journey, by learning how to become successful members of society; embark upon the quest, by becoming initiated into the mysteries of the human soul; and return to transform our lives as a result of claiming our uniqueness and personal power. Writing for individuals seeking to realize their full potential and professionals engaged in empowering others, Pearson shows how journeys differ by the age, gender, and cultural background of the seeker, and how archetypes help awaken the capacities of our psyches. A unique diagnostic test, the Heroic Myth Index, and exercise are included to help us understand and awaken our inner guides.

Brand Meaning

Brand Meaning PDF
Author: Mark Batey
Publisher: Routledge
ISBN: 1317558022
Size: 44.27 MB
Format: PDF, Kindle
Category : Psychology
Languages : en
Pages : 230
View: 3238

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This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.

Hero Within Rev Expanded Ed

Hero Within   Rev    Expanded Ed  PDF
Author: Carol S. Pearson
Publisher: Harper Collins
ISBN: 0062515551
Size: 43.96 MB
Format: PDF, Kindle
Category : Psychology
Languages : en
Pages : 368
View: 3558

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THE HERO WITHIN In 'The Hero with a Thousand Faces', Joseph Campbell introduced readers to the significance of myth and archetype in understanding who we are and how we live our lives. Carol Pearson's best-selling 'The Hero Within' combines liter

Persephone Rising

Persephone Rising PDF
Author: Carol S. Pearson
Publisher: HarperCollins
ISBN: 0062318942
Size: 18.71 MB
Format: PDF, Mobi
Category : Social Science
Languages : en
Pages : 400
View: 4999

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Nautilus Award Winner In this empowering work, the bestselling author of The Hero Within and Awakening the Heroes Within speaks to the heroine in every woman, offering potent strategies to forge lives of greater happiness and fulfillment—through activating the archetypes inherent in the ancient Greek myth of Demeter and Persephone. Our era of professional and familial pressures, constant connection, and a renewed debate on “having it all” presents unprecedented challenges to contemporary women. In Persephone Rising, celebrated scholar of depth psychology and archetypes Carol S. Pearson brings a fresh vision for meeting those challenges and rising above them, as only she can. Drawing on her profound understanding of myth's enduring power to catalyze transformations, Pearson guides readers on a journey of self-discovery, teaching us how to activate and apply the archetypes of Demeter and Persephone, as well as Zeus and Dionysus, in our own lives— empowering readers to see the unexpected choices and opportunities available to us all. Illuminating ancient wisdom for a modern audience, Persephone Rising offers meaningful and effective strategies to answer the call to heroism in our own lives: to locate and harness the unique potential within each of ourselves, and ultimately to develop our own innate heroic gifts. Just as Demeter and Persephone discovered, in the midst of great difficulty, their own powers, gifts, and abilities for creating a better path not only for themselves, but the world, Persephone Rising teaches that each one of us has more options than choosing whether to lean in or out—we have the power to change ourselves, and thus our world.

Positioning The Battle For Your Mind

Positioning  The Battle For Your Mind PDF
Author: Ries
Publisher: Tata McGraw-Hill Education
ISBN: 9780070533752
Size: 37.41 MB
Format: PDF, Kindle
Category :
Languages : en
Pages :
View: 5207

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It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer's mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history.The first book to deal with the problems of communicating to a skeptical, over-communicated public, Positioning describes a revolutionary approach to creating a position in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one.

Archetypes In Branding

Archetypes in Branding PDF
Author: Margaret Hartwell
Publisher:
ISBN: 9780692544570
Size: 53.62 MB
Format: PDF, Kindle
Category :
Languages : en
Pages : 60
View: 5245

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This deck of 60 archetype cards is the companion tool to the book, Archetypes In Branding: A Toolkit for Creatives and Strategists. Use them to reveal your brand's motivations, enhance trust with stakeholders, resolve brand inconsistencies and generate magnetic demand.

Buying Trances

Buying Trances PDF
Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 9781118039076
Size: 43.62 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 240
View: 3553

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Praise for Buying Trances "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date." -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written." -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it." -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less "Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book." -Joseph Sugarman, President, BluBlocker Corporation "Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement." -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question "Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!" -Winston Marsh, veteran Australian marketer

60 Minute Brand Strategist

60 Minute Brand Strategist PDF
Author: Idris Mootee
Publisher: John Wiley & Sons
ISBN: 1118659961
Size: 40.46 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 256
View: 3351

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Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.