Strategic Marketing For Nonprofit Organizations

Strategic Marketing for Nonprofit Organizations PDF
Author: Alan R. Andreasen
Publisher: Pearson College Division
ISBN:
Size: 79.33 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 536
View: 7001

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Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

Strategic Marketing For Non Profit Organisations Pearson New International Edition

Strategic Marketing for non profit Organisations Pearson New International Edition PDF
Author: Philip R. Kotler
Publisher: Pearson Higher Ed
ISBN: 1292056274
Size: 48.46 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 480
View: 5322

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For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Strategic Marketing For Nonprofit Organizations

Strategic Marketing for Nonprofit Organizations PDF
Author: Philip Kotler
Publisher:
ISBN:
Size: 71.70 MB
Format: PDF, Docs
Category : Nonprofit organizations
Languages : en
Pages : 644
View: 6673

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Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.

Strategic Marketing For Nonprofit Organizations 7e

Strategic Marketing For Nonprofit Organizations  7e PDF
Author: Andreasen
Publisher: Pearson Education India
ISBN: 9353940494
Size: 74.34 MB
Format: PDF, ePub
Category : Nonprofit organizations
Languages : en
Pages : 568
View: 475

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The book delves into ‘nonprofit marketing that is poised to have a much greater impact on the field of nonprofit management and the growing intersection between that sector and the business world’. This edition further reflects the fact that this impact is now a reality, with a special focus on the nonprofit management and marketing strategies in India and South Asia. Features: • Increasing pressure on government agencies and nonprofit organizations to adopt business models and frameworks to guide their operations • The prominence of the concept of ‘social enterprise’ as a way of thinking about the ventures that both social and commercial entities are undertaking • Witnessing of major developments pertaining to corporate social responsibility leading to a substantial increase in the number of not-for-profit organizations in several South-Asian countries • Significant increase in dialogue between not for profit organizations, corporate world, government, and regulators Table of Contents: SECTION I: DEVELOPING A TARGET AUDIENCE ORIENTATION 1 Chapter 1: The Growth and Development of Nonprofit Marketing Chapter 2: Developing a Target Audience-Centered Mindset SECTION II: STRATEGIC PLANNING AND ORGANIZATION Chapter 3: Strategic Marketing Planning Chapter 4: Understanding Target Audience Behavior Chapter 5: Acquiring and Using Marketing Information Chapter 6: Segmentation, Targeting, and Positioning Chapter 7: Branding SECTION III: DESIGNING THE MARKETING MIX Chapter 8: Value Propositions: Managing the Organization’s Offerings Chapter 9: Developing and Launching New Offerings Chapter 10: Managing Perceived Costs Chapter 11: Facilitating Marketing Behaviors Chapter 12: Formulating Communication Strategies Chapter 13: Managing Communications: Advertising and Personal Persuasion Chapter 14: Managing Public Media and Public Advocacy SECTION IV: DEVELOPING RESOURCES Chapter 15: Generating Funds Chapter 16: Attracting Human Resources: Staff, Volunteers, and Board Members Chapter 17: Working with the Private Sector SECTION V: ORGANIZING AND CONTROLLING MARKETING STRATEGIES Chapter 18: Organizing for Implementation Chapter 19: Marketing Evaluation, Monitoring, and control

Third Sector Research

Third Sector Research PDF
Author: Rupert Taylor
Publisher: Springer Science & Business Media
ISBN: 9781441957078
Size: 44.68 MB
Format: PDF, ePub, Mobi
Category : Social Science
Languages : en
Pages : 342
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To mark the 20th Anniversary of Voluntas: International Journal of Voluntary and Nonprofit Organizations the editor has compiled a comprehensive overview of contemporary debates in third sector scholarship, comprised of all original research by leaders in the field. The volume will offer a critical review of the central and innovative themes that have come to form the core of third sector debate and research with an international focus. The first global compendium of third sector research, this volume provides a international, multi-disciplinary, and state-of-the-art overview of the field. The contributions not only examine and review the existing scholarship, but introduce new perspectives and thinking on the third sector—especially in terms of future implications around the world. Topics covered include: -History and Development of the Field -New Trends in Volunteering and Philanthropy -Volunteering and Participation in Developing Countries -Leadership and Governance -Corporate Responsibility -Social Capital -Global Civil Society This seminal volume provides a broad and comprehensive look at the field of Third Sector Research, of primary interest to researchers in political science, sociology, development studies, and nonprofit leadership programs.

Strategic Marketing For Non Profit Organizations

Strategic Marketing for Non profit Organizations PDF
Author: Alan R. Andreasen
Publisher: Pearson
ISBN: 9781292042749
Size: 25.64 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 470
View: 3463

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For graduate courses in Nonprofit Marketing and Management.This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Nonprofit Marketing Best Practices

Nonprofit Marketing Best Practices PDF
Author: John Burnett
Publisher: John Wiley & Sons
ISBN: 047179189X
Size: 14.71 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 320
View: 7365

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From a leader in nonprofit marketing, a hands–on guide to the best practices in doing marketing for your organization. In today′s challenging economic climate, every nonprofit organization needs an organization–wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: ∗ How to market intangibles ∗ Defining services and service products ∗ The unique characteristics of service products ∗ The marketing–related needs and wants of nonprofits ∗ Best practices marketing strategies and tactics ∗ Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he′s learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must–have book equips you with the best practices in nonprofit marketing–what to do, what not to do, and how to do it better.

Nonprofit Marketing

Nonprofit Marketing PDF
Author: Walter Wymer
Publisher: SAGE
ISBN: 1412909236
Size: 66.17 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 370
View: 4440

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Perhaps now more than ever, effective marketing is crucial in successfully managing a nongovernmental organization. A nonprofit organization that is effectively using marketing strategies is better positioned to present a consistent and memorable image of its cause to policy makers, funding organizations, individual contributors, and society at large. A successfully marketed charity is able to distinguish itself from other organizations in the continually growing nonprofit sector. It is able to share its cause and importance to the public, demonstrating its value, while communicating its unique purpose and mission. Nonprofit Marketing explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. Marketing concepts are clearly presented, then supported with real-world examples.It offers examples from around the world and is applicable to all international nongovernmental and nonprofit organizations.