Strategic Market Management

Strategic Market Management PDF
Author: David A. Aaker
Publisher: John Wiley & Sons Incorporated
ISBN:
Size: 69.53 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 330
View: 3362

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The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows: * How to conduct a structured external and internal analysis of a business with confidence * How to develop sustainable competitive advantages by developing assets, competencies, and synergies * How to make strategic investment decisions to generate growth * How to organize to support strategies * How to compete strategically in hostile, growth and global contexts

Strategisches Markt Management

Strategisches Markt Management PDF
Author: David A. Aaker
Publisher: Springer-Verlag
ISBN: 3322845788
Size: 73.49 MB
Format: PDF
Category : Business & Economics
Languages : de
Pages : 365
View: 3856

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Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Managementsystem hilft Managern: 1. Visionen fUr ihre Geschaftsfelder zu haben, 2. eine dynamische Umwelt zu beobachten und zu verstehen, 3. strategische Alternativen zu generieren, die auf jede das Unternehmen betreffende Veranderung eingehen und 4. Strategien zu entwickeln, die - im lIinblick auf Wettbewerbsvorteile -langlebig sind. Dieses Buch hat im wesentlichen drei Aufgaben. Zunachst beschreibt es eine Methode, die externen Faktoren zu analysieren. Denn strate gische Planung ist nicht die automatische Fortschreibung dessen, was letztes Jahr getan wurde, und ist nicht tiberwiegend von finanziellen Zielen und Kalkulationsschemata be einfluBt; eine solche Einstellung kann sogar strategische Anderungen und Innovationen verhindern. Vielmehr soUte Strategieentwicklung nach auBen orientiert sein und auBerhalb des Unternehmens Veranderungen, Trends, Risiken und Chancen aufsptiren, urn dann entsprechende Strategien zu entwickeln. Das Buch beschreibt sehr detailliert eine Methode der externen Analyse, die fUr jeden Manager beim Ent, wickeln strategi scher Alternativen von Nutzen ist. Zusatzliche Klarheit vermitteln ein Ablaufdiagramm mit den wesentlichen Punkten, ein Zeitplan und ein Satz Planungsformulare.

Strategisches Markt Management

Strategisches Markt Management PDF
Author: David A. Aaker
Publisher: Gabler Verlag
ISBN: 9783322845795
Size: 60.87 MB
Format: PDF, Docs
Category : Business & Economics
Languages : de
Pages : 365
View: 3312

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Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer­ ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Managementsystem hilft Managern: 1. Visionen fUr ihre Geschaftsfelder zu haben, 2. eine dynamische Umwelt zu beobachten und zu verstehen, 3. strategische Alternativen zu generieren, die auf jede das Unternehmen betreffende Veranderung eingehen und 4. Strategien zu entwickeln, die - im lIinblick auf Wettbewerbsvorteile -langlebig sind. Dieses Buch hat im wesentlichen drei Aufgaben. Zunachst beschreibt es eine Methode, die externen Faktoren zu analysieren. Denn strate­ gische Planung ist nicht die automatische Fortschreibung dessen, was letztes Jahr getan wurde, und ist nicht tiberwiegend von finanziellen Zielen und Kalkulationsschemata be­ einfluBt; eine solche Einstellung kann sogar strategische Anderungen und Innovationen verhindern. Vielmehr soUte Strategieentwicklung nach auBen orientiert sein und auBerhalb des Unternehmens Veranderungen, Trends, Risiken und Chancen aufsptiren, urn dann entsprechende Strategien zu entwickeln. Das Buch beschreibt sehr detailliert eine Methode der externen Analyse, die fUr jeden Manager beim Ent,wickeln strategi­ scher Alternativen von Nutzen ist. Zusatzliche Klarheit vermitteln ein Ablaufdiagramm mit den wesentlichen Punkten, ein Zeitplan und ein Satz Planungsformulare.

Strategic Market Management

Strategic Market Management PDF
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470689757
Size: 60.97 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 354
View: 99

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The text is a European adaptation of our current US book:Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Strategic Market Management: Global Perspectives ismotivated by the strategic challenges created by the dynamic natureof markets. The premise is that all traditional strategicmanagement tools either do not apply or need to be adapted to amore dynamic context. The unique aspects of the book are its inclusion of: A business strategy definition that includes product/marketscope, value proposition, and assets and competences. A structured strategic analysis including a detailed customer,competitor, market, and environmental analysis leading tounderstanding of market dynamics that is supported by a summaryflow diagram, a set of agendas to help start the process, and a setof planning forms. Concepts of strategic commitment, opportunism, and adaptabilityand how they can and should be blended together. Bases of a value proposition and strong brands. A strategywithout a compelling value proposition will not be market driven orsuccessful. Brand assets that will support a business strategy needto be developed. Creating synergetic marketing with silo organisations definedby products or countries. All organisations have multiple productsand markets and creating cooperation and communication instead ofcompetition and isolation is becoming an imperative. A global perspective is an essential aspect of this new edition.This reflects the lived experience of the student reader but alsotheir likely professional challenges. This is achieved by theextensive use of new examples and vignettes.

Strategic Market Management

Strategic Market Management PDF
Author: David A. Aaker
Publisher: Wiley Global Education
ISBN: 1119392217
Size: 57.41 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 392
View: 969

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Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Strategic Marketing Management

Strategic Marketing Management PDF
Author: S. Soundaian
Publisher: MJP Publisher
ISBN:
Size: 63.34 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 364
View: 304

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Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies

Strategic Marketing Management In Asia

Strategic Marketing Management in Asia PDF
Author: Syed Saad Andaleeb
Publisher: Emerald Group Publishing
ISBN: 1786357453
Size: 24.15 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 592
View: 4887

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With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Strategic Marketing Management

Strategic Marketing Management PDF
Author: Alexander Chernev
Publisher:
ISBN: 9781936572502
Size: 72.15 MB
Format: PDF, Mobi
Category : Marketing
Languages : en
Pages : 296
View: 4869

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Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a comprehensive framework to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.

Strategic Market Management 7th Ed

STRATEGIC MARKET MANAGEMENT  7TH ED PDF
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 9788126516049
Size: 10.47 MB
Format: PDF, Docs
Category : Marketing
Languages : en
Pages : 372
View: 5944

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Market_Desc: · Business Professionals· MBA Students Special Features: · The most direct and comprehensive treatment of the role of marketing in a corporation's strategic decision making· Strong coverage of branding· Provides a structure and methodology for analyzing the external environment· Emphasizes the importance of sustainable competitive advantages (SCAs) in a business About The Book: This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.

Strategic Marketing Management Rle Marketing

Strategic Marketing Management  RLE Marketing  PDF
Author: Gordon Foxall
Publisher: Routledge
ISBN: 1317646991
Size: 67.73 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 286
View: 6649

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This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Strategic Marketing Management

Strategic Marketing Management PDF
Author: Richard M.S. Wilson
Publisher: Routledge
ISBN: 1136362525
Size: 13.54 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 888
View: 1591

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This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Strategic Market Management

Strategic Market Management PDF
Author: David Allen Aaker
Publisher:
ISBN: 9789971510862
Size: 10.67 MB
Format: PDF
Category : Marketing
Languages : en
Pages : 364
View: 3603

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Strategic Marketing Management

Strategic Marketing Management PDF
Author: Benedict Hunt
Publisher:
ISBN: 9781682852729
Size: 51.36 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 272
View: 4493

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Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its conventional sense and adopted a more global approach. This book discusses the key topics of marketing management, like marketing orientation, marketing strategy, market research, distribution, etc. These topics offer the readers significant insights into this field and facilitate a better understanding for students and researchers pursuing this discipline.

Strategic Marketing Management The Framework 10th Edition

Strategic Marketing Management   The Framework  10th Edition PDF
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Size: 62.14 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages :
View: 1928

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Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.