Strategic Market Management

Strategic Market Management PDF
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470689757
Size: 43.59 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 354
View: 7010

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The text is a European adaptation of our current US book:Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Strategic Market Management: Global Perspectives ismotivated by the strategic challenges created by the dynamic natureof markets. The premise is that all traditional strategicmanagement tools either do not apply or need to be adapted to amore dynamic context. The unique aspects of the book are its inclusion of: A business strategy definition that includes product/marketscope, value proposition, and assets and competences. A structured strategic analysis including a detailed customer,competitor, market, and environmental analysis leading tounderstanding of market dynamics that is supported by a summaryflow diagram, a set of agendas to help start the process, and a setof planning forms. Concepts of strategic commitment, opportunism, and adaptabilityand how they can and should be blended together. Bases of a value proposition and strong brands. A strategywithout a compelling value proposition will not be market driven orsuccessful. Brand assets that will support a business strategy needto be developed. Creating synergetic marketing with silo organisations definedby products or countries. All organisations have multiple productsand markets and creating cooperation and communication instead ofcompetition and isolation is becoming an imperative. A global perspective is an essential aspect of this new edition.This reflects the lived experience of the student reader but alsotheir likely professional challenges. This is achieved by theextensive use of new examples and vignettes.

Strategic Market Management

Strategic Market Management PDF
Author: David A. Aaker
Publisher: John Wiley & Sons Incorporated
ISBN:
Size: 56.70 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 356
View: 642

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“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University The Leading Authority–Now Revised! Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists. Highlights of this Seventh Edition include: Seven new cases include The Energy Bar Industry, Competing against Wal-Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics. New discussion questions, more than 65 in all, make the text an even more valuable classroom tool. New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more. An emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.

Strategic Market Management

Strategic Market Management PDF
Author: David A. Aaker
Publisher: John Wiley & Sons Incorporated
ISBN:
Size: 77.80 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 379
View: 110

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Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company.

Strategisches Markt Management

Strategisches Markt Management PDF
Author: David A. Aaker
Publisher: Springer-Verlag
ISBN: 3322845788
Size: 43.69 MB
Format: PDF, Docs
Category : Business & Economics
Languages : de
Pages : 365
View: 3473

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Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Managementsystem hilft Managern: 1. Visionen fUr ihre Geschaftsfelder zu haben, 2. eine dynamische Umwelt zu beobachten und zu verstehen, 3. strategische Alternativen zu generieren, die auf jede das Unternehmen betreffende Veranderung eingehen und 4. Strategien zu entwickeln, die - im lIinblick auf Wettbewerbsvorteile -langlebig sind. Dieses Buch hat im wesentlichen drei Aufgaben. Zunachst beschreibt es eine Methode, die externen Faktoren zu analysieren. Denn strate gische Planung ist nicht die automatische Fortschreibung dessen, was letztes Jahr getan wurde, und ist nicht tiberwiegend von finanziellen Zielen und Kalkulationsschemata be einfluBt; eine solche Einstellung kann sogar strategische Anderungen und Innovationen verhindern. Vielmehr soUte Strategieentwicklung nach auBen orientiert sein und auBerhalb des Unternehmens Veranderungen, Trends, Risiken und Chancen aufsptiren, urn dann entsprechende Strategien zu entwickeln. Das Buch beschreibt sehr detailliert eine Methode der externen Analyse, die fUr jeden Manager beim Ent, wickeln strategi scher Alternativen von Nutzen ist. Zusatzliche Klarheit vermitteln ein Ablaufdiagramm mit den wesentlichen Punkten, ein Zeitplan und ein Satz Planungsformulare.

Strategisches Markt Management

Strategisches Markt Management PDF
Author: David A. Aaker
Publisher: Gabler Verlag
ISBN: 9783322845795
Size: 66.73 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : de
Pages : 365
View: 1344

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Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer­ ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Managementsystem hilft Managern: 1. Visionen fUr ihre Geschaftsfelder zu haben, 2. eine dynamische Umwelt zu beobachten und zu verstehen, 3. strategische Alternativen zu generieren, die auf jede das Unternehmen betreffende Veranderung eingehen und 4. Strategien zu entwickeln, die - im lIinblick auf Wettbewerbsvorteile -langlebig sind. Dieses Buch hat im wesentlichen drei Aufgaben. Zunachst beschreibt es eine Methode, die externen Faktoren zu analysieren. Denn strate­ gische Planung ist nicht die automatische Fortschreibung dessen, was letztes Jahr getan wurde, und ist nicht tiberwiegend von finanziellen Zielen und Kalkulationsschemata be­ einfluBt; eine solche Einstellung kann sogar strategische Anderungen und Innovationen verhindern. Vielmehr soUte Strategieentwicklung nach auBen orientiert sein und auBerhalb des Unternehmens Veranderungen, Trends, Risiken und Chancen aufsptiren, urn dann entsprechende Strategien zu entwickeln. Das Buch beschreibt sehr detailliert eine Methode der externen Analyse, die fUr jeden Manager beim Ent,wickeln strategi­ scher Alternativen von Nutzen ist. Zusatzliche Klarheit vermitteln ein Ablaufdiagramm mit den wesentlichen Punkten, ein Zeitplan und ein Satz Planungsformulare.

Strategic Market Management 7th Ed

STRATEGIC MARKET MANAGEMENT  7TH ED PDF
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 9788126516049
Size: 41.44 MB
Format: PDF, Mobi
Category : Marketing
Languages : en
Pages : 372
View: 3866

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Market_Desc: · Business Professionals· MBA Students Special Features: · The most direct and comprehensive treatment of the role of marketing in a corporation's strategic decision making· Strong coverage of branding· Provides a structure and methodology for analyzing the external environment· Emphasizes the importance of sustainable competitive advantages (SCAs) in a business About The Book: This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.

Strategic Marketing Management

Strategic Marketing Management PDF
Author: S. Soundaian
Publisher: MJP Publisher
ISBN:
Size: 38.52 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 364
View: 473

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Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies

Strategic Marketing Management The Framework 10th Edition

Strategic Marketing Management   The Framework  10th Edition PDF
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Size: 56.63 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages :
View: 2224

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Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

Strategic Marketing Management

Strategic Marketing Management PDF
Author: Richard M.S. Wilson
Publisher: Routledge
ISBN: 1136362525
Size: 22.38 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 888
View: 4632

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This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Strategic Marketing Management Theory And Practice

Strategic Marketing Management  Theory and Practice PDF
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Size: 52.47 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 522
View: 5210

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Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering.

Strategic Market Management

Strategic Market Management PDF
Author: David Allen Aaker
Publisher:
ISBN: 9789971510862
Size: 23.25 MB
Format: PDF, ePub, Docs
Category : Marketing
Languages : en
Pages : 364
View: 4941

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Strategic Marketing Management

Strategic Marketing Management PDF
Author: Robert J. Dolan
Publisher: Harvard Business School Press
ISBN: 9780875843100
Size: 73.15 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 656
View: 2302

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This text for marketing management covers basic concepts and emerging issues through readings by leading academics and practitioners. Vital issues for the 1990s are explored: ethical and legal aspects of marketing, the services industry, and multinational marketing. The book also looks at basics such as the four Ps and gives cutting-edge strategies for traditional marketing concerns, from market penetration to marketing plan development, implementation, and control. The Practice of Management Series.

Strategic Marketing Management

Strategic Marketing Management PDF
Author: Helen Meek
Publisher: Routledge
ISBN: 0750659653
Size: 79.27 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 289
View: 1014

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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Examiner for the Strategic Marketing Management module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

Strategic Marketing Management Rle Marketing

Strategic Marketing Management  RLE Marketing  PDF
Author: Gordon Foxall
Publisher: Routledge
ISBN: 1317647009
Size: 77.39 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 286
View: 7056

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This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Strategic Market Management 10th Edition

Strategic Market Management  10th Edition PDF
Author: David A. Aaker
Publisher: Wiley Global Education
ISBN: 1118805216
Size: 22.89 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 416
View: 329

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Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.